iPhone OS 3.0
Posted on March 18, 2009 2 Comments
Apple revealed the details of the upcoming iPhone OS 3.0 today and released the coinciding SDK to developers.
Definitely a few great additions to the consumer side of things (Search, MMS & Cut/Copy/Paste) but I think that the detailed developer APIs were possibly more exciting than the impending and obvious consumer updates. Everyone was screaming about Cut/Copy/Paste but it will be immediately taken for granted. It’s not so much a killer feature as it is a basic function people were missing.
Among the hilighted new APIs and features for developers are In-App Purchase, Peer to Peer, Push, Maps, Turn-by-Turn GPS support, VoiceOver, the External Accessory framework and iPod Library Access.
(Let this mark the beginning of the gradual decline of GPS stand-alone units as the iPhone and other cell phones erode their business . . .)
The In-App purchase is going to be huge. I cannot overstate it. Huge.
Paid content expansion for games has been wildly successful on PC/Mac, platforms (Xbox/PS3/Wii) and platform games such as Rock Band and will greatly expand the potential revenue stream for game developers.
Additional levels for arcade-style games, added weapons and abilities for RPGs, added clothing/accessory/fashion models for simulation games and added music tracks for pattern-recognition games. (I wouldn’t be surprised to see Activision & Harmonix jump in on this immediately with additional mobile versions of their franchises)
It will be interesting to see how out-of-app paid content purchases are handled, if they’re handled at all. It will obviously require a hefty update of iTunes to handle the (yet another) additional content type.
I wonder how many developers are up right now brainstorming on what additional ‘paid content’ they’ll add to their apps . . .
2 comments so far
Email still works . . .

edge iphones don’t get mms. i am sooo pissed!